It all started with a simple issue: the deodorants I tried just never worked for me...
I work long hours in Architecture, while constantly on the move with life events, physical exercise or spending time with family and friends. My days are packed, my standards are high, and yet something as basic as deodorant kept letting me down.

I wanted something dependable and safe to apply on my skin. Clean. Something I didn’t have to think twice about.

And when I couldn’t find it—I decided to make it.

This deodorant was born out of real-life needs, created with care, and designed to move with you. It’s not just about staying fresh — it’s about starting your day with something that feels good, aligns with your values, and becomes a small, powerful part of your routine. Because confidence doesn’t come from perfection, it comes from being in your element. And this is just the beginning.

I set out to create an Australian brand that felt like a true extension of myself — grounded in intention and elevated by design. With a background shaped by a deep appreciation for thoughtful aesthetics and functional beauty, every detail has been carefully considered — from the formulation to the finish. This deodorant is designed to help you feel fresh, confident, and completely at ease in your own skin. Or as I like to say — in your element.

Liesh Ambrose x

Founder of element & You